J.W. Hulme Summer Catalog
iMedia Brands Inc. acquired the J.W. Hulme brand. A heritage brand founded in Minnesota, JWH specializes in hand-crafted leather goods. After being shut down years ago, the company was revived after iMedia’s acquisition. I was tasked with creating the new catalog and email format.
Photography Art Direction
As part of the creation of the new marketing materials, I had the opportunity to direct the photoshoot. We found a historical home in St. Paul, Minnesota for the shoot location. This turn of the century set lent itself well to the theme of the overall campaign: the old-style global traveller.
